http://andassociates-ca.com/wordpress Marketing Tips and Ideas For Success Tue, 26 May 2009 17:19:31 +0000 http://backend.userland.com/rss092 en “Life unfolds in the present. But so often, we let the present slip away, allowing time to rush past unobserved and unseized, and squandering the precious seconds of our lives as we worry about the future and ruminate about what's past.” ----   Jay Dixit from “The Art of Now” an ... http://andassociates-ca.com/wordpress/re-branding-doing-public-relations-why-now-why-wait/ [caption id="attachment_138" align="alignleft" width="270" caption="The Creative team and the client needs to work as a team for the best results. These tips should help you understand the process."][/caption]   These design tips have been developed to save you money, time and provide the most efficient process to ensure the best ... http://andassociates-ca.com/wordpress/tips-to-make-your-design-project-go-more-smoothly/ Google and other search engines have been required to constantly improve their algorithms to provide relevant content to searches. No longer is it enough to have a certain percentage of a keyword phrase in your copy, or a certain number of inbound links in anchor text (all still important). Now, ... http://andassociates-ca.com/wordpress/what-is-latent-semantic-indexing-lsi-and-why-should-i-care/     At the recent "Masters of Marketing" Conference by the Association of National Advertisers, 1,200 client-side marketers, media and creative agencies, and others were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event. The results are shown below. Adjustment to current marketing and media plans to ... http://andassociates-ca.com/wordpress/marketing-and-advertising-executives-polled-about-marketing-topics-at-key-conference/ Can brilliant branding and design take a middling product that’s going completely unnoticed in its category and turn it into the clear leader while increasing sales exponentially? It’s not only possible, but it’s happened before. A perfect example: Absolut Vodka.     Most people don’t know that Absolut was nothing special when ... http://andassociates-ca.com/wordpress/how-important-is-branding-and-design/ SEO, or Search Engine Optimization, is the process of preparing a web page to encourage the search engines to rank it highly on their results pages for certain keywords. Some sites get hundreds of visitors PER DAY from organic (FREE) search listings. It can be easy or hard to get ... http://andassociates-ca.com/wordpress/a-brief-history-of-search-engine-optimization-seo/ “80% of success is showing up” -  WOODY ALLEN When attending trade shows, sales presentations and any important marketing and sales opportunities... Are you doing all you can to take care of the other 20%? One of the most common mistakes and missteps that companies make is to not spend adequate time on ... http://andassociates-ca.com/wordpress/reaching-marketing-and-sales-goals-requires-planning/